Cracker Jack Games

The prizes at the bottom were always the most exciting part about eating a box of Cracker Jack®. Temporary tattoos, whistles, charms, rings, etc. We wanted continue that history of excitement and so we worked to help introduce Cracker Jack® Games, inspired by the nostalgic plastic marble games and classic Cracker Jack® branding. The games were unlocked through unique codes printed on prize packs, and new challenges and levels could be unlocked by collecting additional codes.

  • Art Direction
  • Design
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